Do you know which social media platforms work best for your business? Want to know if you should ditch your current plan and start something new?
In order to ascertain which platforms are right for you it’s important you understand the demographics of your ideal customer first. Their gender, age, level of education etc can tell you where you are likely to find them.
Follow the flow charts in this infographic from Salesforce to establish which networks you should concentrate on, and which you should ditch.