The first thing you want to do when you create a new website is start driving targeted traffic. After all, there’s no point having a nice new website if nobody can see it right?
There are many ways to drive traffic to your website, both online and offline, but here we are comparing two of the most popular methods available via Google. These are search engine optimisation (SEO) and pay per click (PPC).
Take a look at the infographic below which compares the pros and cons of each.