The power of a like is obvious – if a Facebook user likes something you post it shows up in the news feeds of their friends and broadcasts your message to a potentially untapped audience.
Photos get 53% more likes, 104% more comments and 84% more click throughs.
Less is more
Posts with 80 characters or less get 66% more engagement (likes or comments)
Ask a question
Get the conversation going with a question – Questions get 100% more engagement than non-question posts.
Post at the best time
Facebook activity (posts and comments) peaks around 3pm on weekdays – there are also noticeable spikes in activity at 11am and 8pm.
Don’t post too much
Posting 1 -2 times per day results in 40% more engagement than posting 3 or more time per day. Posting 1 – 4 times per week results in 71% more engagement.